Is the new Instagram Threads the place to be to reach Gen Z?
Instagram's Threads, combining Twitter-like functionality with Instagram's aesthetic, may reshape Gen Z's news consumption.
Martynas Vanagas
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You should know about 'Stuff You Should Know'
Podcasts have been gaining popularity as news distribution channel over the past decade, offering a unique blend of entertainment, education, and engagement. Among sea of podcasts available, one that has managed to carve out a niche for itself is "Stuff You Should Know." This podcast, as the name...
Reaching Gen Z: Easy Guide to Personalization, Green Practices, and New Digital Spaces
Uncover Gen Z's digital habits, sustainable product trends, and innovative brand strategies in the evolving marketing landscape.
Cannes Lions 2023: Key takeaways for marketers
Day 5 Cannes Lions 2023 Before the Cannes Lions International Festival of Creativity took place this year, it was already clear that generative AI would dominate conversations, among many other topics that have been challenging the advertising industry recently. Cannes is renowned as the most significant global celebration of creativity,...
Advocating for Humor in Advertising: Insights from BBDO's Andrew Robertson
Day 4 of Cannes Lions 2023 In an era dominated by serious messaging and intense competition, Andrew Robertson, President and CEO of BBDO Worldwide, brought a refreshing perspective to the 2023 Cannes Lions festival. He made a case for a strategic pivot towards humor in advertising, emphasizing its potential to...
Supercharging Creativity with Generative AI: NVIDIA's Jensen Huang
Day 2 of Cannes Lions 2023 At the Cannes Lions Festival in the glamorous French Riviera, NVIDIA’s CEO Jensen Huang had an insightful conversation with Mark Read, the CEO of WPP, about the groundbreaking potential of generative AI in the creative sectors. Huang described how generative AI is poised...