OMR Festival 2024 is set to be a pivotal event for digital marketing enthusiasts, offering two days packed with expert-led sessions, interactive masterclasses, and extensive networking opportunities. As a gateway to the latest digital trends, strategies, and insights, this festival provides a comprehensive guide to ensure participants fully leverage every...
The 2024 IAB NewFronts have showcased an exciting array of announcements from leading tech platforms like Snapchat, Meta, and others, each emphasizing their unique approaches and innovations in the competitive space of digital advertising. Here are the key takeaways from this year's presentations. Snapchat: Immersive Experiences and AR...
Day 5 Cannes Lions 2023 Before the Cannes Lions International Festival of Creativity took place this year, it was already clear that generative AI would dominate conversations, among many other topics that have been challenging the advertising industry recently. Cannes is renowned as the most significant global celebration of creativity,...
Day 4 of Cannes Lions 2023 In an era dominated by serious messaging and intense competition, Andrew Robertson, President and CEO of BBDO Worldwide, brought a refreshing perspective to the 2023 Cannes Lions festival. He made a case for a strategic pivot towards humor in advertising, emphasizing its potential to...
Day 2 of Cannes Lions 2023 At the Cannes Lions Festival in the glamorous French Riviera, NVIDIA’s CEO Jensen Huang had an insightful conversation with Mark Read, the CEO of WPP, about the groundbreaking potential of generative AI in the creative sectors. Huang described how generative AI is poised...
