In an exclusive interview with Yoof News, Victor Marcello, director of Operations at Ole Interactive, gave an insight into Ole’s recipe for success with Gen Z. A combination of cultural relatability, algorithmic adaptability, and a strong focus on social impact allowed them to resonate with younger audiences across Latin...
Gen Z doesn’t just consume news—they seek it out. Whether on Google, TikTok, or YouTube, they ask questions and expect quick, clear answers. In an interview with Yoof News, Jemima Walker, Deputy Head of News at The News Movement (TNM), tells us how the company has built its...
Though chances are you’ve heard of Deutsche Welle before, did you know that the German-based international broadcaster operates in 32 languages across the world, and reaches a staggering 320 million weekly users. What’s more, when it comes to social media strategy, DW is not just keeping up with...
Yoof News had the opportunity to interview Phil Edwards, a standout figure in the future of independent journalism. In 2020, while still working as a video producer at Vox, he launched his YouTube channel as a creative outlet—something to experiment with on the side. These days, the channel has...
If you’re Italian and under 35, chances are you have heard of Will Media. Launched in 2020 on Instagram, Will Media has become a prominent presence in the media landscape, capturing the attention of Italian youth and beyond with 2.9 million followers across platforms, 1.3 billion impressions...
Discover Ac2ality, the Spanish startup revolutionizing news consumption for the younger generation through TikTok. Simplifying current affairs, they've become Europe's leading news player on TikTok, reshaping the media landscape and future of news.
You might have already stumbled upon The B-Side, the innovative newsletter that is rapidly taking root within the Boston Globe Media. The newsletter, created by Andrew Grillo, is charting an exciting new course for local news consumption. As the reverberations of its influence extend beyond Boston, capturing the attention of...
Dylan Page, the #1 news channel on TikTok, combines authenticity and a concise approach to captivate 7M followers, reshaping Gen-Z news consumption habits.
Explore how CNN anchor Max Foster revolutionizes digital journalism on TikTok, bridging the gap between traditional media and Gen Z.
With 210 million users in the US alone, representing 60% of the total Gen-Z population, TikTok has quickly emerged as a force to be reckoned with in the world of social media. Some have taken notice, made plays and did well. The Washington Post vs. The New York Times, looking...
In an exclusive interview with Yoof News, Victor Marcello, director of Operations at Ole Interactive, gave an insight into Ole’s recipe for success with Gen Z. A combination of cultural relatability, algorithmic adaptability, and a strong focus on social impact allowed them to resonate with younger audiences across Latin...
Back from INMA World Congress in New York, and if there’s one thing that became clear, it’s that Gen Z is not simply a new audience to reach - they are reshaping the foundations of the news industry itself. The conversations weren’t limited to formats or platforms....
Gen Z doesn’t just consume news—they seek it out. Whether on Google, TikTok, or YouTube, they ask questions and expect quick, clear answers. In an interview with Yoof News, Jemima Walker, Deputy Head of News at The News Movement (TNM), tells us how the company has built its...
The 2025 World News Media Congress in Krakow brought together media leaders, editors, and innovators to discuss the future of journalism across AI, product strategy, platform shifts, and policy. Throughout the three days, one theme kept surfacing in panels and conversations: how to stay relevant to younger audiences? From hallway...
POSSIBLE 2025 took place this week in Miami, drawing some of the most influential voices in marketing, media, and tech to discuss what comes next. From early-morning keynotes to standing-room-only panels, the recurring theme was clear: attention has overtaken reach as the most valuable commodity. Across brand marketers, publishers, and...
Though chances are you’ve heard of Deutsche Welle before, did you know that the German-based international broadcaster operates in 32 languages across the world, and reaches a staggering 320 million weekly users. What’s more, when it comes to social media strategy, DW is not just keeping up with...
