Discover Ac2ality, the Spanish startup revolutionizing news consumption for the younger generation through TikTok. Simplifying current affairs, they've become Europe's leading news player on TikTok, reshaping the media landscape and future of news.
Case studies on Gen Z audience development 📲
Dylan Page, the #1 news channel on TikTok, combines authenticity and a concise approach to captivate 7M followers, reshaping Gen-Z news consumption habits.
Explore how CNN anchor Max Foster revolutionizes digital journalism on TikTok, bridging the gap between traditional media and Gen Z.
Explore HugoDécrypte's journey from a humble YouTuber to a digital influencer, the impact on traditional media, and the future of news consumption.
With 210 million users in the US alone, representing 60% of the total Gen-Z population, TikTok has quickly emerged as a force to be reckoned with in the world of social media. Some have taken notice, made plays and did well. The Washington Post vs. The New York Times, looking...
The evolving digital landscape of engaging Gen-Z readers in the fast-paced world of digital content. Traditional news platforms face the daunting challenge of engaging and retaining the attention of the demographic which is characterised by short attention spans and demand for novelty and stimulation. Traditional online formats have been struggling...
The newly-launched right-wing media outlet NiUS solicits an attempt to ruin mainstream narratives using the mounting public discontent with government's past and current mistakes.
Instagram's Threads, combining Twitter-like functionality with Instagram's aesthetic, may reshape Gen Z's news consumption.
Gen Z explores the potential of Apple's Vision Pro in transforming content consumption
Podcasts have been gaining popularity as news distribution channel over the past decade, offering a unique blend of entertainment, education, and engagement. Among sea of podcasts available, one that has managed to carve out a niche for itself is "Stuff You Should Know." This podcast, as the name suggests, is...
Explore the significance of niche communities like WitchTok on TikTok and how to craft content that resonates with your targeted audience.
Uncover Gen Z's digital habits, sustainable product trends, and innovative brand strategies in the evolving marketing landscape.