The media talking about the next generation of consumers

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Pierre Caulliez

Our Gen Z takeaways from WAN-IFRA 2025

The 2025 World News Media Congress in Krakow brought together media leaders, editors, and innovators to discuss the future of journalism across AI, product strategy, platform shifts, and policy. Throughout the three days, one theme kept surfacing in panels and conversations: how to stay relevant to younger audiences? From hallway...

Pierre Caulliez

Our Gen Z takeaways from POSSIBLE 2025

POSSIBLE 2025 took place this week in Miami, drawing some of the most influential voices in marketing, media, and tech to discuss what comes next. From early-morning keynotes to standing-room-only panels, the recurring theme was clear: attention has overtaken reach as the most valuable commodity. Across brand marketers, publishers, and...

Pierre Caulliez

You should know about 'Stuff You Should Know'

Podcasts have been gaining popularity as news distribution channel over the past decade, offering a unique blend of entertainment, education, and engagement. Among sea of podcasts available, one that has managed to carve out a niche for itself is "Stuff You Should Know." This podcast, as the name...

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