In an exclusive interview with Yoof News, Victor Marcello, director of Operations at Ole Interactive, gave an insight into Ole’s recipe for success with Gen Z. A combination of cultural relatability, algorithmic adaptability, and a strong focus on social impact allowed them to resonate with younger audiences across Latin...
Gen Z doesn’t just consume news—they seek it out. Whether on Google, TikTok, or YouTube, they ask questions and expect quick, clear answers. In an interview with Yoof News, Jemima Walker, Deputy Head of News at The News Movement (TNM), tells us how the company has built its...
Though chances are you’ve heard of Deutsche Welle before, did you know that the German-based international broadcaster operates in 32 languages across the world, and reaches a staggering 320 million weekly users. What’s more, when it comes to social media strategy, DW is not just keeping up with...
Yoof News had the opportunity to interview Phil Edwards, a standout figure in the future of independent journalism. In 2020, while still working as a video producer at Vox, he launched his YouTube channel as a creative outlet—something to experiment with on the side. These days, the channel has...
Reveal how social media revolutionizes tourism, particularly for Gen-Z, and the vital role local media plays in creating authentic travel experiences.
If you’re Italian and under 35, chances are you have heard of Will Media. Launched in 2020 on Instagram, Will Media has become a prominent presence in the media landscape, capturing the attention of Italian youth and beyond with 2.9 million followers across platforms, 1.3 billion impressions...
