Gen-Z - Yoof News

Tailoring Content for Gen-Z: The Rise of Visual, Activist, and Uplifting Media Outlets

Brut, Vakita, Know Media, Loopsider: these are only a fraction of the new landscape of online media targeting Gen-Z. They have all been created within the past decade, and despite their catering to audiences in diverse countries and languages, they are linked together through several features. The power of visual...

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How BookTok is reshaping the world of books for Gen-Z?

Explore BookTok's impact on book marketing, sales, and community-building, and learn how it's revolutionizing the publishing industry.

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Legacy media's cool makeover: Gen-Z's take on Washington Post & NY Times

With 210 million users in the US alone, representing 60% of the total Gen-Z population, TikTok has quickly emerged as a force to be reckoned with in the world of social media. Some have taken notice, made plays and did well. The Washington Post vs. The New York Times, looking...

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Tailoring Content for Gen-Z: The Rise of Visual, Activist, and Uplifting Media Outlets

How BookTok is reshaping the world of books for Gen-Z?

Legacy media's cool makeover: Gen-Z's take on Washington Post & NY Times