Is the new Instagram Threads the place to be to reach Gen Z?
Instagram's Threads, combining Twitter-like functionality with Instagram's aesthetic, may reshape Gen Z's news consumption.
Gen-Z9
Check out the latest posts
Tailoring Content for Gen-Z: The Rise of Visual, Activist, and Uplifting Media Outlets
Brut, Vakita, Know Media, Loopsider: these are only a fraction of the new landscape of online media targeting Gen-Z. They have all been created within the past decade, and despite their catering to audiences in diverse countries and languages, they are linked together through several features. The power of visual...
How this viral Italian media is bringing generations together? Interview with Alessandro, co-founder of Will Media
Discover the story behind Will Media, a leading Italian platform engaging youth and bridging generational gaps in today's dynamic media landscape
How BookTok is reshaping the world of books for Gen-Z?
Explore BookTok's impact on book marketing, sales, and community-building, and learn how it's revolutionizing the publishing industry.
Visual Storytelling: The Role of Instagram and Pinterest in Engaging Gen-Z News Seekers
Uncover the role of visual storytelling on Instagram and Pinterest, and its potential for media publishers to connect with Gen-Z and Gen Alpha.
Le Monde through a magnifying glass: a brief story of the French media and a review of their strategy to attract Gen-Z readers
Lean how French newspaper Le Monde adapts to engage Gen-Z readers, utilizing social media platforms like TikTok and Snapchat.