The 2024 IAB NewFronts have showcased an exciting array of announcements from leading tech platforms like Snapchat, Meta, and others, each emphasizing their unique approaches and innovations in the competitive space of digital advertising. Here are the key takeaways from this year's presentations. Snapchat: Immersive Experiences and AR...
The landscape of advertising is undergoing a significant transformation, a theme that was front and center at the 2024 Interactive Advertising Bureau (IAB) NewFronts. With digital video advertising poised to surpass linear TV in spending by next year, the industry is gearing up for a new era of media strategies....
Last week, our Yoof team was thrilled to be part of the electrifying atmosphere at the world's premier tech event in Las Vegas. The integration of AI, advancements in automotive technology, and the latest consumer insights offered valuable lessons for marketers. Here are four critical takeaways: 1. Automotive...
Day 5 Cannes Lions 2023 Before the Cannes Lions International Festival of Creativity took place this year, it was already clear that generative AI would dominate conversations, among many other topics that have been challenging the advertising industry recently. Cannes is renowned as the most significant global celebration of creativity,...
Day 2 of Cannes Lions 2023 At the Cannes Lions Festival in the glamorous French Riviera, NVIDIA’s CEO Jensen Huang had an insightful conversation with Mark Read, the CEO of WPP, about the groundbreaking potential of generative AI in the creative sectors. Huang described how generative AI is poised...
Remember those almost mythical days when young people tuned into traditional media platforms from time to time? It's almost as hard to recall as it is to find a working VHS player. Those times are fast becoming relics of the past, shoved aside by the unstoppable march of...
