Is the new Instagram Threads the place to be to reach Gen Z?
Instagram's Threads, combining Twitter-like functionality with Instagram's aesthetic, may reshape Gen Z's news consumption.
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Navigating the Dark Side of Personalised Content
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Visual Storytelling: The Role of Instagram and Pinterest in Engaging Gen-Z News Seekers
Uncover the role of visual storytelling on Instagram and Pinterest, and its potential for media publishers to connect with Gen-Z and Gen Alpha.
Gamifying news: Interactive storytelling to engage Gen-Z | Mémorable by Le Monde
The evolving digital landscape of engaging Gen-Z readers in the fast-paced world of digital content. Traditional news platforms face the daunting challenge of engaging and retaining the attention of the demographic which is characterised by short attention spans and demand for novelty and stimulation. Traditional online formats have been struggling...