Tourism on social media - The potential role of local media
Reveal how social media revolutionizes tourism, particularly for Gen-Z, and the vital role local media plays in creating authentic travel experiences.
Hanna Bernard
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How this viral Italian media is bringing generations together? Interview with Alessandro, co-founder of Will Media
If you’re Italian and under 35, chances are you have heard of Will Media. Launched in 2020 on Instagram, Will Media has become a prominent presence in the media landscape, capturing the attention of Italian youth and beyond with 2.9 million followers across platforms, 1.3 billion impressions...
Local news, going viral? Exclusive interview with B-Side, made by The Boston Globe
You might have already stumbled upon The B-Side, the innovative newsletter that is rapidly taking root within the Boston Globe Media. The newsletter, created by Andrew Grillo, is charting an exciting new course for local news consumption. As the reverberations of its influence extend beyond Boston, capturing the attention of...
Tailoring Content for Gen-Z: The Rise of Visual, Activist, and Uplifting Media Outlets
Brut, Vakita, Know Media, Loopsider: these are only a fraction of the new landscape of online media targeting Gen-Z. They have all been created within the past decade, and despite their catering to audiences in diverse countries and languages, they are linked together through several features. The power of visual...
How BookTok is reshaping the world of books for Gen-Z?
Explore BookTok's impact on book marketing, sales, and community-building, and learn how it's revolutionizing the publishing industry.